Essay on Achilles as the Hero of Homer’s Iliad - 1592 Words

Achilles as the Hero of Homer’s Iliad When Homer lived, the stature of a hero was measured by the yardstick of fighting ability. In Homers Iliad, the character of Achilles represents the epitome of the Greek heroic code. Only Achilles fights for pure heroics, while the characters of Diomedes and Hector provide good contrasts. Prowess on the battlefield was ranked supreme, high above any considerations of morality(Martin 26). Nestor, for example, tells Agamemnon and Achilles that he has known much better men than them meaning men who are better at fighting. Achilles refuses Lycaon clemency because Patroclus. who is dead. was a much better man than he is by far i.e. a much better fighter. Achilles urges Hector to show†¦show more content†¦Diomedes suggests to Sthenelus that they should attack Aeneas with the hope of covering ourselves in glory: they want to eclipse all of their companions in arms. This desire is more apparent in Achilles than in anyone else. He will not let even Patroclus. his loved friend. diminish his glory. He warns Patroclus not to be too successful while wearing his armour. In the York Notes is a useful description of how Achilles motivation for fighting is a pure and simple embodiment of the heroic code. In all of the other heroes it is complicated or diminished by their characters in some way: in Agamemnon , for example, it is inseparably linked to a desire for revenge and to reclaim what is his: in Diomedes it is moderated and restrained: in Odysseus and Nestor it is amenable to practical and political considerations: in Aias it is largely unconscious to the extent that it is comic brute force: in Paris it is set aside for a desire for pleasure: and in Hector it is complicated by the needs of others. Thus Achilles is the only character with a great love of battle and glory. He is just about the only great hero who is on the trip for heroics. His decision to return and fight and accept early death, moreover, is most admirable, rather than stay out of the battle and live long. In the heroic world life expectancy was much shorter than it is today. Of course , especiallyShow MoreRelatedIliad - Self image1193 Words   |  5 Pagesï » ¿The Iliad Essay Prompt 1. Complete one take home essay. Provide textual evidence, specific lines and incidents from The Iliad that proves your thesis. You may also draw from The Odyssey. Use in text parenthetical documentation according to MLA standards. The style guide that many colleges use is DianaHacker.com. We will use this style guide for both MLA format and grammar and mechanics. If you have any questions about MLA format, refer to DianaHacker.com. This paper needs to read asRead MoreAnalysis Of The Iliad 915 Words   |  4 Pagesâ€Å"In great literature, no scene of violence exists for its own sake.† This is a quote from an AP Literature Exam Essay Question to be answered during the year of 1982. When discussing this quote, thousands of great novels and other texts can be used as evidence to support this line. One such work of literature is Homer’s great epic, The Iliad. This poem, encompassing the telling of the great Trojan War, is one of the best examples of such a text. Throughout the text, it lays before the reader manyRead MoreThe Aeneid Is A Latin Epic Poem Written By Virgil1163 Words   |  5 Pagesof Aenes, a Trojan who traveled to Italy, where he became the ancestor of the romans. The Iliad is an ancient Greek epic poem written by Homer. Both the Aeneid and the Iliad are both the same and different at the same time. The Iliad and the Aeneid are both masterworks in epic poetry. Not only do they summo n destiny and martial duty, but also heroism. They are both fixated around the Trojan War. In the Iliad it focuses mainly on the end of the Trojan War and the war’s critical power. In the AeneidRead MoreAn Essay on the Illiad868 Words   |  4 PagesClassics- Dr. Doris Shoukri Essay Exam- Part II of Midterm The poet is a ‘student of his culture’ and thus both The Iliad and The Odyssey are directed sources of their own period. Select any one episode or scene from either of the poems as one that you feel is most memorable. What does it tell about Homeric culture? A writer is a reflection of his age. A work of art is considered a mirror of the customs, culture, and concepts of the age to which it belongs. Homer’s writings are a true representationRead MoreAnalysis Of Homer s The Iliad 1394 Words   |  6 PagesWorld Literature Midterm Essay Many literary characters experience some sort of change in their story that changes the trajectory of their motives and development. In Homer’s epic poem The Iliad, there is a humongous amount of conflict due to the Trojan War, but the characters surrounding it make the story appealing. One of the most captivating characters of his piece, however, is the demigod warrior Achilles. Even when he is missing in action throughout the middle of the epic, he is still oneRead MoreThe Iliad Or The Poem Of Force1472 Words   |  6 PagesIn her essay, The Iliad or The Poem of Force, Simone Weil argues, â€Å"The true hero, the true subject matter, the center of the Iliad, is force,† (152). â€Å"Force† is defined as, â€Å"that x that turns anybody who is subjected to it/ into a thing,† (153). Weil perceives force as an active entity that is capable of profound, negative, influences on the lives it touches (153). For a hero, force replaces his rational sensibilities by an uncontrollable urge to slaughter his opponent in an animalistic fashion,Read MoreThe New Hero of Aeneas Essay2008 Words   |  9 PagesThe New Hero of Aeneas Can myopia afflict an individual with so severe a malady to the extreme of proclaiming, If you take from Vergilius his diction and metre, what do you leave him? Unless we take this statement as a neophyte joke, we may not be able to continue. The objective of this essay is to clean the bifocals of those whom I presumed after reading the Aeneid as a botched-up replica of the Iliad and the Odyssey conclude that it is indeed so and go about perpetuating such calumnyRead More Divine Intervention in Homers Epic Poem, The Iliad Essay2024 Words   |  9 Pagespower, and provide explanations for otherwise unexplainable events.   The gods help humans in trouble and give them guidance about the future.   The Olympians influence men on earth both psychologically and physically.   In Homers epic poem, The Iliad, the intervention of such divine powers as Athena, Apollo, and Zeus play significant roles in the lives of the characters and the events of the Greek- Trojan War.      Ã‚  Ã‚  Ã‚  Ã‚   Athena plays a very influential role in theRead MoreThe Muse of History by Derek Walcott1751 Words   |  7 PagesIndians. This ensued a postcolonial environment that displayed a culture that was often schizophrenic. The culture that has been handed down whether through oppressive powers or willfully acquired offer inspiration for artists. In Derek Walcott’s essay, â€Å"The Muse of History,† he compares two different views of writers who have experienced colonialism the classical and the other radical. He says that there is the â€Å"common experience† of colonialism, but one should not remain fixated on the past (36)Read MoreThe Bronze And Iron Age Essay2093 Words   |  9 PagesClassics Essay Question: 1-What Can Homer tell us about the Bronze and Iron Age The Bronze and Iron Ages were 2 of the main periods in Greek History and Homer can tell us a lot about them. The Bronze Age was all about mixing copper with tin or arsenic to bronze hence it is called the Bronze Age. The Iron Age was when the whole of the east Mediterranean was in crisis. In central Anatolia, the collapse of the Hitties opened the gates to invaders who overran the country. Firstly, let’s talk about Homer-

A Beautiful Mind takes place over the course of forty seven years in John Nash’s life Free Essays

A Beautiful Mind takes place over the course of forty seven years in John Nash’s life. It is based on a true story. The film begins with John Nash as he is entering into graduate school at Princeton in the late 1940’s and lasts through the reception of his Nobel Prize in 1994. We will write a custom essay sample on A Beautiful Mind takes place over the course of forty seven years in John Nash’s life or any similar topic only for you Order Now During his schooling he lives on campus alone, but a few years after he graduates, he meets Alicia Larde. Eventually he marries her, and they move in to together and have a son. Throughout the span of the film he develops schizophrenia and his condition progresses, until he is diagnosed, after which treatment is implemented. He seems to suffer from schizophrenia paranoid type, because of the prominence of his delusions, as well as his numerous interpersonal problems. The first symptom that John Nash displays which can be used to classify him clinically as schizophrenic is disturbance of language. When he is working on a difficult mathematics problem, or walking from one place to another, he mutters unintelligible things to himself. Often when coming out of one of his hallucinations he is under a lot of stress and begins talking nonsense, such as when he was giving his infant son a bath. When his wife returned to find the baby nearly drowning, John Nash insists, even though he is alone in the room, that his old college roommate, who doesn’t exist, was watching the baby. Further, he claims that Charles was injected with a sort of serum that made him invisible. The meaning of his claims doesn’t make sense within the context of the situation. Also, at the beginning of the movie, in response to a challenge, he tells his classmate that he is â€Å"terrified, mortified, petrified, and stupefied,† by him, which could be a form of clanging, although it actually makes sense. His disturbance of language mainly results from his disruption of perception, which includes rather complex hallucinations. The first hallucination he has, which follows him for the rest of his life, is his roommate, Charles Herman, whom he ‘meets’ in graduate school. Soon after, John Nash is introduced to six year old Marcee, Charles’ niece. After graduating, and being appointed to a position at Wheeler Lab, his work with the government prompts another hallucination-this time of a top secret government investigator, a William Parcher, who goes on to give Nash an assortment of ‘assignments. The many delusions that he suffers can be classified under disturbance of thought. First of all he exhibits delusions of grandeur. He estimates himself at such a high importance level that he feels as though he is invincible, and should not be capable of losing-even in a board game. Also after doing minor work with the government, he thinks he’s a spy, allowing him to work with top secret government documents, but that is just a part of his delusions of grandeur. Really believing he is a spy has to do with his confused sense of self. Being a spy is a position he has created for himself. Even after being forcibly admitted to the psychiatric hospital, he continues to believe they are his enemies, that they hospital staff are merely Russians trying to trick him into divulging his secrets. He’s so paranoid, that when his wife, Alicia, comes to visit at the hospital, he warns her that ‘they’ may be listening through microphones. John Nash feels persecuted by his friends and the doctors. He thinks they are simply out to get him, because he cannot realize the condition he is in. There are two clear examples of inappropriate emotion that Nash exhibits in this film. When he is studying in the library at Princeton, he casually mentions how he watched a woman get mugged, and then continues to display the mathematical equation he drew depicting the event. As his hallucination of Charles Herman points out to him, it’s not normal to sit by calmly and watch as a woman’s purse gets stolen. Second of all, when his baby nearly drowns because of his carelessness, he does not seem very upset, and cannot understand why his wife is so distraught. John Nash can be considered abnormal by evaluating him under several characteristics. All of these symptoms that he displays throughout the movie fit the criteria perfectly. First off he shows a deviation from normal and ideal mental health. People in his life began to notice that something is just not right with John. His wife finds herself in denial, but near the end she sees it, too. Because of his condition he suffers from nearly constant personal distress and discomfort. His classmates taunt him, and even losing a simple game with one of them upsets him and sends him off running, mumbling to himself in a disturbed way. His frustration with himself at not being able to solve math problems or come up with a topic for his doctorate thesis, interfere with his functioning in everyday life. He spends the majority of his time obsessing over his work-real and imagined. Hours and hours every night he pores over magazines for his government â€Å"boss† (one of his hallucinations) trying to discern top secret codes and patterns, but in reality he is just idling away his time that should be spent with his family or performing his job. He can’t seem to control his obsession with following the instructions his hallucinations give him to the point where it impairs his functioning as an instructor, a husband, and a father. He’s a danger to himself, as well as to others. In graduate school in a fit of frustration he cracks his head against a glass window, cutting his head open, and once committed to the psychiatric hospital he digs a hole in his arm until he starts bleeding, trying to find the secret code he believes is implanted in his skin. Dr. Rosen, the psychologist, after a careful examination of John Nash, gives him the professional diagnosis of schizophrenia. Of the two types of schizophrenia, reactive and process, John Nash is most likely suffering from process schizophrenia, because of factors involving the way the disease progressed. His symptoms developed gradually, beginning as early as graduate school in Princeton, when he first started ‘seeing’ his college roommate, Charles Herman-rather than resulting from a specific precipitating stressor. The symptoms began, as noted, supposedly close to the time when he begins graduate school, and continue to get progressively worse as time passes, lasting throughout his entire life. This type of schizophrenia has a poorer prognosis compared to the sudden-onset Reactive schizophrenia, and even though the doctors administer insulin shock and prescribe pills for John Nash, his symptoms still persist into his old age. This film begins simultaneously with John Nash’s entrance into graduate school, and that is also when development of his schizophrenic symptoms began. Despite the fact that the film does not give evidence of his pre-morbid personality, it can be inferred that Nash has always had social problems. At one point he informs his ‘roommate’ that he doesn’t much like people, and neither do people much like him, which leads the audience to believe that he has struggled with social relationships for most of his life. In the several bar scenes, he attempts conversations with women, but finds himself lacking the social skills necessary to keep any of their favors the moment he opens his mouth to speak. In his opening line to one girl he proposes â€Å"intercourse,† in addition to mentioning something regarding â€Å"the exchange of fluids. † And his best friend in the world turns out to be a hallucination. John Nash manages to maintain only one close relationship during the entire film, and that is to his wife, Alicia-and even that tie becomes stressed when his symptoms began to increase in severity. To put John Nash’s behavior into a theoretical framework, both of his methods of treatment can be taken into account. His doctors at the psychiatric hospital administer him a vigorous program of insulin shocks to begin treatment. After which he is put on a prescription of drugs to control his symptoms. According to the Biological theory his schizophrenia had to be caused by some abnormality in his genes, resulting in either a dysfunction in his nervous or endocrine systems. To correct for this Dr Rosen, his doctor, prescribed a course of medical treatments, which seemed to work, because Nash’s hallucinations, as well as other symptoms, went away. The medicine had unpleasant side effects for Nash-interfering in his work because he could not focus on equations, and disrupting his personal life, because he could not respond to his wife sexually, nor interact with his son-so he decided quit taking the medication and to try a different method. John Nash’s personal opinion was that he could learn to control his symptoms on his own. He felt that life wasn’t worth living if he couldn’t do it on his own terms, if he couldn’t work, relate to his wife, or raise his son. He took on an Existential perspective, holding to beliefs that he had the freewill to be responsible for his own condition. He decided that he did not have to pay attention to his hallucinations, and while they never left him completely, he was able to live day to day without getting caught up in them to the point where it would interfere with his functioning. He chose to get better, and thought the symptoms did not go away, he was able to develop discipline on his own to ignore them. My question is how the lack of social skills is related to his development of schizophrenia. Did he suffer from poor social skills, and as a result, his condition was catalyzed by the consequential lack of meaningful relationships? Or were his poor communication proficiency and lack of perception early warning signs of the disease to come? For the paranoid type of schizophrenia, there are automatically interpersonal problems taken into account, because of the bizarre behavior, regarding interaction with their hallucinations. People suffering from negative symptoms-and thus having few social skills-tend to have a smaller social network to support them throughout the difficulty of their disease, which deprives them of the ability to function independently (Macdonald, 1998, p. 275). Lack of social skills and appropriate social responses has been determined to be caused by the slowing down of visual processing in schizophrenics. By administering a test of visual apprehension, it was shown that schizophrenics take longer to visually register gestures and facial expressions, and often the social clue lasts too briefly to be understood (Sergi, 2002, p. 239). John Nash, to begin with, has a very difficult time operating in social situations. Even his third grade teacher commented that he was give two brains, and only half a heart, so apparently his lack of social skills stems from his childhood. Since he was not able to build up a social support network prior to the development of his disorder, it was more challenging for him to be able to function normally within society again on his own. Eventually, though, it is his relationship with his wife, and his desire to be there for her, which helps him in dealing with the ongoing symptoms so that he can survive from each day to the next without giving in. Research has found that neurocognitive functioning, or a dysfunction in neurocognitive functioning-due to a biologically based disorder, like Schizophrenia-may have an effect on specific social skills. In turn, the hindrance of those skills could then indirectly affect the level of social functioning in an individual (Addington, 1998, p. 65). Thus, the disorder is not the cause or the social dysfunction, but neither is the lack in social skills a risk factor for developing Schizophrenia. While these two factors do not have a causational relationship, they do seem to have a correlational relationship-meaning the presence of one would indicate a higher probability of also detecting the other. How to cite A Beautiful Mind takes place over the course of forty seven years in John Nash’s life, Papers

Marketing and Management of Target Corporation †Free Samples

Question: Discuss about the Marketing Management of Target Corporation. Answer: Introduction Target Corporation was established in 1902. It is a general merchandiser and sells products through stores and digital channels. The company has online business at target.com. The company provides high quality and on trend merchandise at attractive prices (Wilson, 2017). The target corporation decided to set up its discount store in Saudi Arabia. The management of Target Corporation hiredMarketing manager for its operations in Saudi Arabia. Being a manger it is required to establishmarketing department from the analysis of market to formulate overall marketing goals, objectives, mission, vision and planning for the entire function. Marketing function of Target Corporation, Saudi Arabia Vision The vision of the company is committed to great value, community, diversity and the environment. It outlines what Target Corporation wants to be. It is a long term view and focuses on future. Mission: It is the mission of the company to make it most preferred destination in all channels. It also believes in delivering outstanding value and innovation. It fulfils brand promise that is expecting more and paying less. Along with the support to mission they are guided by commitments to great value, community and environment. Business objective The objective of the company is to make it profitable by making it preferable destination shopping destination by conveying outstanding value and continuous innovation. Product and type of services Target Corporation offers four product categories, household essentials, food and pet supplies, apparel and accessories and hardlines. The household essential denotes more than 20% of sales and includes pharmacy, personal care, baby care, beauty and paper products. The food and pet supplies is more than 20% of sales and consists of dairy products, dry grocery, beverages, candy, snacks and frozen food. The apparel and accessories generates 20% of sales and includes apparel for boys, girls, men and women, accessories and shoes. The hardlines are more than 15% of sales and offers electronic items, movies, books, computer software and toys. Marketing plan and SWOT analysis Target Corporation has already large scale operations and is the largest discount store in United States. The headquarter of Target Corporation is in Minneapolis, Minnesota. The company is thinking to launch its store in Saudi Arabia. The environment of Saudi Arabia is favorable which can make it one of the largest retailers in the country. It has massive buying power and can enforce low prices (Wagner Eggert, 2016). Statement of marketing goal Target aims at peoples contentment of looking good and feeling delighted. It can be made possible by the hygiene products and nutritious food along with health care. The company takes steps to keep in mind its value and long term profits and growth of company. SWOT analysis Strength Strong presence: The company has already strong presence in other countries which can help company to establish in Saudi Arabia. Target Corporation also has economies of scale which allows huge buying power and can also enforce low price strategy (Schuetz, 2015). Huge opportunities: Saudi Arabia has the largest industry. It is expected to grow constant in next few years. Target Corporation has massive opportunity to set up in Saudi Arabia as it is the perfect location for setting up and growing business. Differentiation: Target Corporation offers products at affordable prices and it can be the biggest advantage for the company in the economy of Saudi Arabia. The company has contact with various dealers to provide differentiated merchandise at comparable prices. Weakness Dependence of economy on public spending: The economy of Saudi Arabia is dependent on the spending done by public. More spending helps in generating more profits to company. Past legal cases: The past legal cases of Target Corporation can affect the brand image. In 2013 also company faced leakage of confidential data including information of customers credit and debit card. Opportunities Acquisition of smaller retail chains: Saudi Arabia has various small retail chains and Target Corporation can successfully acquire these chains. The chains which are already established know about the taste of people. So, it is beneficial for the company to acquire small retail chains. Strong presence on on-line market: Saudi Arabia has strong presence on online market considering changing behaviour of consumers. The e-commerce sales in country are increasing at rapid rate. Threat Rising labor costs: The labor costs in Saudi Arabia have been rising and as a result wages have been rising. It affects the profitability of country by increasing overall costs. Increasing competition and fluctuating economic scenarios: Various stores are opening in country which leads to increasing competition in the country. It not only increases competition but also changes economic scenarios. Competitors The competitors of Target Corporation are: Walmart Macys JCPennys Marketing objectives The marketing objectives of company include: The main objective is to mark profit of company 10% every year in a justified way by giving value to stakeholders and by maintaining loyalty of customers. Increase percentage of sales by increasing manufacturing rate of basic brands. Maintain significant amount of budget for advertisement and marketing. Introduce adaptive products by innovation and investing in research and development. Overall objective The overall objective of Target Corporation is to expand on global level. However the products of the company penetrate into local market. The company aims to attain loyalty from different market segments by making available innovative products. Target market segments The target market of Target Corporation consists of young, educated, sophisticated and fashionable people also who have healthy eating habits and are concerned about organic food items (Kauser, 2014). Marketing mix Product: The company makes available 40% home and apparel items and 20% consumables like food, healthy items and beauty items. Price: The price of the company is generally 1-2% lower than other supermarkets. Before deciding price of any article strategies of competitors are kept in mind. Place: The company decides place in urban locations or in the malls. Target Corporation is conducting its services in almost 100 countries and now it is planning to open discount store in Saudi Arabia. Promotion: The company spends 2.3% on advertisement and sponsorship. The advertisement is done through electronic and print media. The company also provides premium offers and sale to attract major segment of customers. Main strategies Market penetration This strategy of company runs along its extension towards north US and Europe by spreading its product range. The product innovation helps in stimulating the market and thus it helps in market penetration. Market Development Target Corporation can extend its market development strategy by innovation and research and development department for the development of new products. The company can focus on its expansion, acquisition and partnership. Diversification strategy The diversification strategy focuses on the North America and the emerging economies. The company is already serving in various countries and about to add more countries. Monitor and control The monitoring and control process is carried out by company through the balance control card method which focuses on the four perceptions: Financial perception Customer perception Internal perception Innovation and learning outlook Micro and Macro environment The micro environment factors are close to the firm. The supplier environment: It consists of other business firms or retailers who provide raw material, service and finished goods themselves. The retailers and manufacturers depend on the numerous suppliers. The distributive environment: Target Corporation makes sure that the products of company arrive at the final customer. The intermediaries such as agents and distributors take part in this process. The competitive environment: Target Corporation should be aware about the potential threat of competitors of similar products like Walmart. The company should have understanding of type, size and composition of competitive forces. Target Corporation will have greater opportunity to compete effectively in the market of Saudi Arabia (Yue, Rao Ingram, 2013). The macro environment includes the PEST Analysis which is uncontrollable factor of the company. Political factors: Target Corporation has a strong working connection with China because majority of the products of company come from China only. There is good terms between China and Saudi Arabia as various agreements are already made in both countries (Ju, Cheng, Hu, Lv Chen, 2015). It can positively affect Target Corporation operations. It is affected by taxation, tariffs and trade restrictions of the country where it is operating (Niblock Malik, 2007). Economic factors: Saudi Arabia makes effort to attract foreign investment and diversify its economy. The economy of country affects Target Corporation, but the company can be still a major shopping choice in the market of Saudi Arabia (Alghamedi, 2014). Social factors: The way company treat with employees, community and consumers gets support from shoppers. The website of the company gives access to the online catalogue. It also provides target financial services for the credit cards (Saudi Embassy, 2017). Technological factors: Target Corporation can talk to customers by using social media platforms like Facebook, Twitter, LinkedIn and Instagram. They have web pages for news and trends. Target Corporation can showcase its products by reviews and product images (Aljarboa, 2016). Establishment, development and enhancement of mutual beneficial relationships with customers and activities to establish customer sales Establishing, developing and enhancing relationship with customers helps to improve customer service. Listen: The customers should be paid attention and question should be asked instead of talking. The company can better serve customers with the knowledge shared by customers. Seek feedback: Feedback should be taken by customers as it can help company to serve need of customers in a better way. The customers will be more satisfied and efforts of the company will be appreciated. Provide an education: Along with understanding business of clients it is equally important to know what Target Corporation does. The information should be given to customers about background of organisation and what it strives to achieve. It is also explains that how products and services of company are better than other companies (Al Dossry, 2012). The activities to establish, develop, and maintain customer sales of Target Corporation in Saudi Arabia Learn about customers: The company should consider name, need and want of customers. A little research is required to be done on customers. The company can think about the ways to add value to the organisation. The company can easily differentiate itself by delivering best customer experience. Live for customer complaints: The customer complaints provide opportunity to company to know what customers think about the product and services of company. It helps to improve services and products. It also provides how to handle and monitor customer complaints (Forbes, 2011). Stay in regular contact with customers: The problems of customers can be identified by keeping regular contact. There are some ways by which regular contact can be keep with customers like follow up with customers via phone, email or social media, by sending customers friendly reminders about product and services of company. Various consumer decision processes The consumer decision process is also known as journey of buyers. It includes mainly these three processes: Recognising needs: The consumer making process initiates when the potential customer recognizes need or when they require solution to their problems. It can involve anything from wanting a new product to replacement of product. It is also noticed that customers do not realise what they need until the products are exposed by the company. Gathering information: Once Target Corporation realises the need of customers it soon starts to gather information through Google. The buying process can involve comparison of products or services. It depends on price, quality, convenience, suitability and location. The search provides various marketing channels including website, reviews and more. Resolving problem: After identifying the options and conducting proper research, the company can take decision. Once the efforts of Target Corporation reach to customers and have created awareness in their mind, the decision will include making purchase for company. Market research for making better decision to establish and enhance marketing There are various ways of market research by which Target Corporation can make better decision to establish and enhance marketing. Improve branding: Target Corporation can improve brand image by brand awareness. It will help customers to be aware and familiar with Target Corporation. The image of brand can also be improved by comparison with competitors. The personification helps to improve brand image by highlighting characteristics of company (Hughes, 2017). Measure effectiveness of marketing: Target Corporation does a better job for promoting company and generating sales. Market research is useful in providing information for the effectiveness of marketing efforts. Identify new opportunities: The market research helps to identify new market opportunities. It can also help to identify geographic regions for expansion of products and services of company. For instance, Target Corporation could be looking for the right location for opening its retail store in Saudi Arabia. The company also look for the distribution channels to determine how its decision is going to affect customer base. Insight into product features: At the time of launching Target Corporation in Saudi Arabia, the company like to know about the right features and packaging. Research helps company to know about insights of company which can be used to refine products. Evaluation of market segments by KSA and how it will create value preposition to meet requirement of target customers The target corporation can be categorised into the following segments: Household essentials: The household essential denotes more than 20% of sales in the economy of Saudi Arabia. It includes pharmacy, personal care, baby care, beauty and paper products. The preference of consumers for the healthy lifestyle is changing lifestyle of the population of Saudi Arabia (Opoku Abdul-Muhmin, 2010). Food and pet supplies: The food and pet contributes largest in terms of sale and holds 40% of retail market in Saudi Arabia. The food market continues to grow in country and it is giving opportunity to international retailers like target Corporation to expand its operations in country. The food and pet supplies is the best segment to serve as it can create value proposition to meet requirement of customers. The customers ageing 18-65 are targeted by Target Corporation, KSA as they are more conscious towards fitness and healthy lifestyle (Mordor Intelligence, 2017). Electronic items: Consumer electronics is one of the important segments of market. Saudi Arabia has registered growth for the demand of electronic items in the last few years (Business Wire, 2012). With the increasing income of population the demand for electronic items like mobile phones, laptops, tablets and television is continuously increasing (Hearn, Piesse Strange, 2012). Apparel and accessories: The segment of apparel is imported in Saudi Arabia from countries like Europe and US. The apparels and accessories have great demand in the country. It contributes to high disposable income (EuroMonitor International, 2018). How Target Corporation, KSA manage all products and services and steps taken for the best development process of new products Target Corporation uses roadmap to transform business. It helps company to manage products and services and creates path to grow. It includes: Channel-agnostic approach: The channel agnostic approach is used to grow business and driving experience across stores. The website generates more sales in comparison to store. The enhancement in technology creates better customer experience. It can help KSA to manage products better and generate more sales by online platform (Kwon, Baig Akoglu, 2017). Merchant categories target: kids and wellness are being prioritised. Target Corporation focuses on differentiation in these areas. This category accounted for more than a quarter sale of company. Other categories of target Corporation delivers better shopping experience. So, merchant category can better prioritise products related to the kids and wellness (Carlson Mowzoon, 2011). Guest centric approach: The company has created guest centric experience by tailoring relevant products with the other factors like climate, demography and locations. It can strengthen the data, analytics and technology. KSA can make use of this approach by understanding climate and demography of country. Store opening plan: The store opening plan of Target Corporation focuses on the innovative and flexible formats like TargetExpress and CityTarget. It can help KSA to open stores in the community it fits. Conclusion In the above report, the marketing plan for Target Corporation have been discussed for starting its discount store in Saudi Arabia. For this, the marketing function, marketing plan, micro and macro environment of Target Corporation has been discussed. The process of establishing, developing and enhancing beneficial relationship with customers has been explained. The market segments are also evaluated to serve in the best one. Finally, the steps taken to manage products and services of company have been explained. References Al Dossry, T.M., 2012. Consumer Culture in Saudi Arabia (A Qualitative Study among Heads of Household). Alghamedi, A., 2014. Lack of diversification is a challenge facing Saudi Arabia.Journal of Global Business Issues,8(2), p.57. Aljarboa, S. 2016. ONLINE SHOPPING IN SAUDI ARABIA: OPPORTUNITIES AND CHALLENGES, , [Online]. Available at: https://aircconline.com/ijmvsc/V7N4/7416ijmvsc01.pdf [Accessed on: 2 April 2018]. Business Wire. 2012. Research and Markets: Saudi Arabia Consumer Electronics Report Q2 2012, [Online]. Available at: https://www.businesswire.com/news/home/20120724006805/en/Research-Markets-Saudi-Arabia-Consumer-Electronics-Report [Accessed on: 2 April 2018]. Carlson, M. and Mowzoon, M.M., Visa USA Inc, 2011.Providing an announcement about transactions of a target merchant to a consumer. U.S. Patent 7,937,291. EuroMonitor International. 2018. Apparel Accessories in Saudi Arabia, [Online]. Available at: https://www.euromonitor.com/apparel-accessories-in-saudi-arabia/report [Accessed on: 2 April 2018]. Forbes. 2011. 3 Reasons To Ask For Customer Feedback, [Online]. Available at: https://www.forbes.com/sites/theyec/2011/12/14/3-reasons-to-ask-for-customer-feedback/#30db80604700 [Accessed on: 2 April 2018]. Hearn, B., Piesse, J. and Strange, R., 2012. Islamic finance and market segmentation: Implications for the cost of capital.International Business Review,21(1), pp.102-113. Hughes, J. 2017. 4 Techniques to Improve Your Business Branding, [Online]. Available at: https://prettylinks.com/2017/06/improve-business-branding/ [Accessed on: 2 April 2018]. Ju, X., Cheng, Y., Hu, Z., Lv, M. and Chen, X., 2015. Determinants and consequences of price-leadership strategy: Evidence from Chinese manufacturer exporters.Transnational Marketing Journal,3(2), pp.81-111. Kauser, Y. 2014. Saudi consumers shopping behaviour:Descriptive Analysis, [Online]. Available at: https://www.researchgate.net/publication/287531379_Saudi_consumer's_shopping_behaviourDescriptive_Analysis [Accessed on: 2 April 2018]. Kwon, H., Baig, M.B. and Akoglu, L., 2017, May. A Domain-Agnostic Approach to Spam-URL Detection via Redirects. InPacific-Asia Conference on Knowledge Discovery and Data Mining(pp. 220-232). Springer, Cham. Mordor Intelligence. 2017. Market Entry - Pet food Market in Saudi Arabia: Analysis of Growth, Trends and Progress (2016 2021), [Online]. Available at: https://www.mordorintelligence.com/industry-reports/market-entry-pet-food-market-in-saudi-arabia [Accessed on: 2 April 2018]. Niblock, T. and Malik, M., 2007.The political economy of Saudi Arabia. Routledge. Opoku, R.A. and Abdul-Muhmin, A.G., 2010. Housing preferences and attribute importance among low-income consumers in Saudi Arabia.Habitat international,34(2), pp.219-227. Saudi Embassy. 2017. SAUDI ARABIA and POLITICAL, ECONOMIC SOCIAL DEVELOPMENT, [Online]. Available at: https://www.saudiembassy.net/sites/default/files/WhitePaper_Development_May2017.pdf [Accessed on: 2 April 2018]. Schuetz, J., 2015. Why are Walmart and Target next-door neighbors?.Regional Science and Urban Economics,54, pp.38-48. Wagner, S.M. and Eggert, A., 2016. Co-management of purchasing and marketing: Why, when and how?.Industrial Marketing Management,52, pp.27-36. Wilson, R.E., 2017. Target Corporation: Maintaining Relevance in the 21st Century Gaming Market.Kellogg School of Management Cases, pp.1-25. Yue, L.Q., Rao, H. and Ingram, P., 2013. Information spillovers from protests against corporations: A tale of Walmart and Target.Administrative Science Quarterly,58(4), pp.669-701.